DLJ Give to Live Community Foundation

Presents Jersey City Fashion Week

A Week of Fashion in a Great City behind Lady Liberty!!

Jersey City Fashion Week presents:



In the 6th Borough

September 2015 Season !!

Jersey City Fashion Week’s September 2015 Styleversity Showcase!!

Save the Date: Tuesday September 22nd to Sunday September 27th, 2015!!

Jersey City Fashion Week is produced by DLJ Give to Live Community Foundation a project of United Charitable Programs a registered 501 c 3 charity. Give to Lives mission to to support charitable causes through fashion, sports and entertainment. In 2015 the fashion week will be in its fifth showcase and fourth year. In 2014 Jersey City Fashion Week donated to charities that assisted the sick and disabled or are in the area of health and wellness including the Mo Hair Foundation and the Concordia Learning Center at the St. Joseph’s School for the Blind. In 2015 JCFW will donate to groups that help the homeless. Please scroll down for more information.

Sign up for our Newsletter by clicking here JCFW Newsletter !


Click here and subscribe to the Jcfw YouTube Page !!!





BUY A T-SHIRT AND SUPPORT JCFW! DLJ Give to Live Community Foundation receives a portion of the sale from each T-shirt! T- shirts are only $15.00!

T-SHIRTS AVAILABLE AT https//teesmile.com/jcfw!

DLJ Give to Live Community Foundation producers of JCFW are proud to announce a new partner in our fundraising efforts. We are now TD Bank’s Affinity Membership Program members. Here is how you can help! Link your excisting or new TD bank account with the Affinity Membership Program to Give to Live using the enrollment numberAG276and TD Bank will donate an annual percentage to the charity! That’s it!! Help us continue to help others!! Open an account today!


Jersey City Fashion Week’s September 2015 Styleversity Showcase!!

Save the Date: Tuesday September 22nd to Sunday September 27th, 2015!!


JCFW 2015 Sponsors and Supporters include: Hudson County Office of Cultural & Heritage Affairs/Tourism Development, Thomas A.DeGise, County Executive & the Board of Chosen Freeholders, Skoloff and Wolfe Attorneys at Law, Macy’s, VB3 Bar and Restaurant, Brightside Tavern.

Media Sponsors include The Hype Magazine, Runway News, Hudson Reporter and the Jersey City Magazine, Fashion United and Fashion in the Fast Lane Magazine.

JCFW Supporters include TD Bank, City of Jersey City, City of Jersey City Division of Cultural Affairs, City of Jersey City Division of Recreation, City of Jersey City- City Council

Interested in sponsoring JCFW?? We welcome your support. Please contact the coordinator at jcfw@dljsec.com.


September 2015 Tentative schedule

9/22/15 Tuesday 6 pm Opening Night. International Designers Night. (VB3)

 9/23/15 Wednesday 6 pm VIP and Couture Fashion Event (Maritime Park-Liberty State Park) 9/24/15 Thursday Hair and Make up Show (TBA)

 9/25/15 Friday 6 pm Children’s Event and Creative Runway:Young Designers Contest (Tentively NJ City University) Night of Lights/ Featured Store Day

9/26/15 Saturday 6 pm Catwalk in the City Show. (Tentatively NJ City University)

9/27/15 Sunday 12 pm Estilo Comida Moda:Where fashion, style and food collide for the soul!! Fashion Brunch (Bright side Tavern)(Boutiques only)

Designers, Models, Vendors, Night of Lights, Gift Bags, Souvenir Journal Ads-

September 2015.


Designers Casting

JCFW September 2015 Fashion in the Park- Seeking Designers for our International Designer Showcase, Children’s Fashion Event, VIP (Celebrity Designer) and Couture Showcase, Emerging Designer Fashion Show and Boutiques for our Sunday Fashion Brunch held during the week of September 23rd to September 27th 2015 Casting dates 1 to 4 pm May 9, June 13 & July 11 Boys & Girls Clubs of Hudson County, 225 Morris Boulevard, Jersey City, NJ 07302. Designers may apply on line by submitting photos or electronic portfolio or website address of work to be considered to designers@dljsec.com. Please include a biography about you and your line(please include the number of years you have been a designer and/or in business), your website address and social media links and at least five pictures of your clothing, why you want to be in JCFW and a picture of you. Please note there is a registration fee to participate. Designers will be contacted if you are accepted to be in a showcase or have to come to the casting. Creative Runway: Where the Student Creates the Runway- Young Designer contest for High School and College Designers. The contest will be held on 9/25/2014 at 6 pm at New Jersey City University. Casting TBA. Interested students please fill out this entry form and follow the instruction by clicking here http://bit.ly/1Dfapf7 New deadline for entry into the contest is June 5, 2015. For more information please contact Priscilla Pender at infojopriconsulting@gmail.com or createtherunway@gmail.com.


Models Casting

JCFW September 2015 Model Castings: 1 to 4 pm on May 9, June 13 & July 11 2015 at the Boys & Girls Clubs of Hudson County, 225 Morris Boulevard, Jersey City, NJ 07302. Men and women needed, preferably 5’7 and above. Bring comp card of head shot and body shot or a photograph. Ladies bring heels to walk. All models must fill out Model Registration Form and email it to models@dljsec.com or bring it with you to the audition. If chosen to participate models must sell tickets (purchase tickets wholesale) for the show. Please RSVP that you are attending the casting with the date by sending an email to models@dljsec.com. JCFW Model Coordinator’s are Aida Rodriquez, Hope Jefferson and Samanta Samuels. JCFW Model Captain’s are Angel Rodriquez and Stewella Daville. Children’s Model Casting for Children’s Event. Casting Date: June 13, 2015 and July 11, 2015 , 1 to 4 pm Boys & Girls Clubs of Hudson County, 225 Morris Boulevard, Jersey City, NJ 07302. Please contact Priscilla Pender of Jo Pri Consulting for more information about the Children’s Event at jopriconsulting@gmail.com .


Hair and Make up Artist

JCFW Hair and Makeup Casting: 1 to 4 pm May 9, June 13 & July 11 Boys & Girls Clubs of Hudson County, 225 Morris Boulevard, Jersey City, NJ 07302. There will be a casting for Hair Stylist and Make up Artist on TBA. Hair Stylist and Make up Artist interested in participating in our Fashion Week must send at least five pictures of your work to hsmua@dljsec.com. We will contact you if you have to appear at our casting. Please note that participation is voluntary. We look forward to working with you! JCFW Lead Make-up Artist is Erica Maisonet-Romero and JCFW Lead Hair Stylist is Tennille Perkins.  

JCFW Hair and Makeup Artistry Runway Show and Contest. The event is scheduled for 9/24/2015 starting at 6 pm. Location TBA. To participate please submit the following: Five looks of your work, a biography, a picture of yourself, a website link and/or social media links and please tell us why you want to be a part of this show. Also tell us if you are available on our casting dates of 6/13/15 and 7/11/15, as well as your availability on Opening Night 9/22/15 and the Catwalk in the Park show 9/26/15. Please note that you may have to attend a casting and there is a registration fee for this event. If chosen all participants must sign an agreement in order to participate. Please submit this information to the JCFW Hair and Make Up Show Coordinator Tennille Perkins at hsmua@dljsec.com.



 If you are interested in volunteering for JCFW we welcome you and would love to work with you. Please contact the JCFW Volunteer Coordinator Prettie Please Carter at jcfwvol@dljsec.com. Please click her for the Volunteer Application Form. Please fill out form and send it back to jcfwvol@dljsec.com.


Vendors, Souvenir Journal, Gift Bags, Advertising opportunities

PLEASE NOTE DEADLINE IS August 28th, 2015 FOR VENDORS, JOURNAL GIFT BAG SPONSORS   Vendor, Gift Bag, Journal Registration Vendors or businesses who want to place items in Gift Bag or submit ads for JCFW Souvenir Journal: please complete this form (click on remit payment for the form) and remit payment and fax back to 201-603-1800. There are now three nights to vend!!! Click here for form. Vendor Gift Bag and Journal Registration Form Night of Lights Participants PLEASE NOTE DEADLINE IS August 28th, 2015 FOR NIGHT OF LIGHTS PARTICIPATION During the Night of Lights we encourage people to shop and dine! Establishments normally offer discounts to patrons to get them out or have a special event on this evening during JCFW. As a Night of Lights participant you will be listed as part of this on the JCFW event bright page and website, be part of a map of places we will ask people to go to on that evening at specific times to check out your business establishment and receive a quarter page journal advertisement. Please fill out this form to register NOL Registration Form   ****Designers, Models and Vendors will have to sign a separate agreement before participating.



Press should contact Media Relations Coordinator George Walker at 914-450-1695 or

Assistant Media Relations Coordinators:

April Jones at 201-243-8188

Joi-Louise Greenwood


JCFW Photographer Coordinator:

Patrick Drennan 718-755-4974

or email them at jcfwpress@dljsec.com.


Press, Photographers, bloggers etc. must fill out our September 2015 Media Form Attached Here.

Keep up with JCFWon social media!

Interested in sponsoring JCFW please contact jcfw@dljsec.com.



JCFW 2014 September 24thst to September 28, 2014!!

In September 2014 we donated to non-profits in the health and wellness area or who assist the sick and disabled which included the Mo Hair Foundation (http://mohairfoundation.com) and the Concordia Learning Center at St Joseph School for the Blind (www.clcnj.org). We also gave to the Boys and Girls Club Teenage Leadership Group the Keystone Griffiths. Jcfw People of Influence Award Recipients included :Senator Robert Menendez, Concordia Learning Center at St. Joseph School for the Blind, Helen Castillo, Benedicto Figueroa and Monique Smith-Andrews

Thank you to our JCFW 2014 SPONSORS & Supporters

Skoloff and Wolfe, P.C. Attorneys at Law, Hudson County Office of Cultural & Heritage Affairs/Tourism Development. Thomas A. DeGise, County Executive & the Board of Chosen Freeholders, Investors Bank, Care Point Health, VB3 Resataurant and Bar, Events Cherished, YELP, Uniiverse, World Cast Inc., Small Boutique Fashion Week.

Media Sponsor: Hudson CountyReporter and Jersey City Magazine

Fashion Media Sponsor: Fashion United, Fashion in the Fast Lane Television Show, Fashion Avenue News and Runway News.

Supporters: Macy’s, TD Bank, Hair Design School, PNC Bank, Jersey City Medical Center- Liberty Health Care Systems, Liberty Prime Steakhouse, Brightside Tavern, The City of Jersey City-Division of Cultural Affairs, Division of Recreation and City Council


JCFW Sept 2014 Schedule:

9/24/14 Wednesday-Opening Night Fashion Soiree with International Designer. 6 to 10pm -VB3 Restaurant and Bar. 475 Washington Blvd., Jersey City NJ 07310. $20.00 in advance, $30.00 at the door. Red Carpet Host and Mistress of Ceremonies Lori Bryant Ms. Black NJ USA 2010. Come see the fabulous clothing line Rue 114 by Designer Serwah Asante and LeVirage Fashion by Designer Nadu Lawson. Performances by Recording Artist Marlena Moniece. DJ Bobby B will be our DJ for the night!! More to come…


9/25/14 Thursday A Walk-thru In the Park- An Exclusive VIP Fashion Event. 6 to 10pm – Maritime Park. 85 Audrey Zapp Drive, Jersey City, NJ 07305. $50.00 in advance, $60.00 at the door, $85.00 VIP. Featuring Jim Jones Rapper and Reality TV Star’s Vampire Live clothing Line. Former NFL Player and Superbowl Champion Darrell Reid debuts his new line DRLM!!!! Hosted by Delvon Johnson from the reality show Fashion in the Fast Lane on the Funhouse Television Network! Top Model Louise Allen III will walk the runway for the cause!! JCFW People of Influence Awards presentation. Music provided by DJ Scram Jones!! More to come….

9/26/14 Friday A School of Fashion – Children’s Fashion Event. 6 to 8pm – NJ City University Student Center. 2039 Kennedy Blvd., Jersey City, NJ 07305. $20.00 in advance, $30.00 at the door. Featuring P.S. Aeropostale and Children’s Place. Performance by Dejohnna Missy Dee Booker. Co sponsored by the Boys & Girls Clubs of Hudson County’s Keystone Club’s- supporting Clothes for a Cause!! Please bring a clothing donation!! World Cast will be DJ for the evening!! More to come…

9/26/14 Friday Featured Store Night and Night of Lights. Featured stores include Gentleman’s Attire in Greenville, On the Ave in the Heights, Tia’s Place Downtown and Aaraa in Hoboken. Discounts available that night. Must register on Uniiverse and bring ticket or say JCFW for discount.


9/27/14 Saturday New Faces- Catwalk in the Park- An Upscale Fashion Event with Emerging Designers. 6 to 10pm-Liberty Science Center. 222 Jersey City Blvd., Jersey City, NJ 07305. $20.00 in advance, $30.00 at the door, $40.00 VIP. Featured designers include the very talented Marco Hall and Project Runway Season 12 and Season 10 designers Helen Castillo and Nathan Paul! Performers include Recording Artist Chuck Macist and Soprano Giselle Bellas. Jeff Foxx from WBLS and Sirius XM will broadcast internet radio show live. Hosted by Jersey City native Jeannette Josue National Ms. New Jersey and Miss New Jersey USA. DJ Bobby B will be our DJ! More to come….


9/28/14 Sunday Estilo Moda Comida- Where Style Fashion and Food Collide for the Soul. JCFW’s Fashion Brunch.12 to 2pm- Liberty Prime Steakhouse. 111 Montgomery Street, Jersey City, NJ 07302. $28.00 in advance, $33.00 at the door. For two people includes up to $40.00 worth of food, two mimosas and dessert! Dessert sponsored by Fashion-Kin. Special Guest for the Soul Speaker Sister Sebastian Olukin.


September 2014 Vendors: Souffle of Shea, LLC., The Artisan Collective, Shining Starr Boutique


Donate now to DLJ Give to Live Community Foundation!!


You can donate to the cause through this link now! http://bit.ly/OpmKoI

Our mission is to raise funds and awareness as well as to support charitable causes, events and needs of people in some of the following areas: sports, athletics, education, religion,  poverty, homelessness, socio-economically depressed areas, law enforcement, the arts, sick and disabled people, children,young adults, students, women and the elderly through fashion, sports and entertainment.

JCFW in 2012 donated $900 each to Dress for Success of Hudson County, York Street Project, Boys and Girls Clubs of Hudson County and Art House Productions all located in Jersey City.  JCFW in 2013 donated to Rising Tide Capital and The Hope Center for the Visual and Performing Arts both located in Jersey City.

Donate $10 or more today!! Give to Live and support our mission today!


Donation News!

JCFW 2013 donations: Rising Tide Capital http://risingtidecapital.org/index.php/component/content/article?id=563

 January 2014
Football Fashion Week
Athletes, Fashion and New Jersey Perfect together!! A portion of the proceeds will be donated to Jersey City Recreation Foundation Flag Football Team (NFL Play 60 Team), NY/NJ Snowflake Youth Foundation(provides funding to NY/NJ area after-school clubs and community centers) and Girdiron Gang (Giving Athletes New Goals) (former NFL Player's institute that provides football camps, training and encouragement to children in need)

NY/NJ Super bowl Host Committee


NY/NJ Snowflake Youth Foundation

football fashion week logo (1).png MEDIA CONTACT: RaStarr + PR
George  RaStarr Walker/
(c: 9144501695)

Desha L Jackson Esq. Founder of DLJ Give To Live Foundation presented donation checks to Football Fashion Week Charities. 

New JerseyCity of Jersey  Desha L Jackson Esq. Founder of DLJ Give To Live Foundation will present donation checks to Football Fashion Week Charities.
Today at City Hall DLJ Give to Live Community Foundation Program Manager and Founder of Jersey City Fashion Week Desha Jackson donated to three charities highlighted during the January 2014 Pre- Super Bowl Football Fashion Week Program.   GridIron Group which provides football camps for inner city children, Jersey City Recreation Foundation and the NY/NJ SnowFlake Youth Foundation.

Feb 28 2014 LtoR NFL player Damien Gregory from GridIron Gang, JCFW Founder Desha Jackson, Director Ryan Strouther's from Jersey City Recreation, Kevin Cuskley.jpg

“We hope these donations continue to help children and the recreational activities your groups provide to them here in Jersey City and beyond. The Super Bowl provided us with a great opportunity to give back and bring attention to the work being done for children by these groups, says Desha Jackson, JCFW Founder

Give to Live Foundation, producers of Jersey City Fashion Week, Atlantic City Fashion Week, and BK Style Foundation, producers of Fashion Week Brooklyn, collaborated during Football Fashion Week to restore and rebuild the community by exposing art and fashion by emerging designers to raise money for local non-profits. 2014 Football Fashion Week was supported by the City of Jersey City, Mayor Steven Fulop, City Council of Jersey City and the Division of Cultural Affairs of Jersey City!
Jersey City Fashion Week (JCFW) presented by DLJ Give to Live Community Foundation, a project of United Charitable Programs a 501 c 3 registered charity, is a non-profit dedicated to promoting awareness for charitable causes within Hudson County through fashion, entertainment, and sports-related events.  

In the picture former NFL player Damien Gregory from GridIron Gang,  JCFW Founder Desha Jackson, Director Ryan Strouther’s from Jersey City Recreation, Kevin Cuskley Vice President Philanthropy & NJ Community Relations NY/NJ Super Bowl Host Committee representing the NY/NJ Snowflake Youth Foundation. Photo Credit: Patrick Drennen

                                                                                                                                 Check presentation 2014 5####

JCFW is Style with Significance- Fashion for the Greater Good on the Right Side of the Hudson!!





Image description

Copyright 2011 Desha L. Jackson